Case study · Brand · Atelier
Xamiya — The Secret Key to Love
We are not simply a wedding invitation studio. Xamiya curates wedding ambience — translating emotion, culture, and intention into design systems that allow couples to feel their wedding long before the day arrives.
Brand origin
The name Xamiya (pronounced ze-may-ah) is a coined word inspired by the Chinese phrase “爱密钥” — the secret key of love. It reflects our belief that love is not loud, but deliberate; not rushed, but considered.
On April 21, 2022, at 3:30 a.m., our founder was sketching quietly in a notebook. That night, both the name Xamiya and its emblem came into being — not as a business decision, but as a moment of clarity.
How we work
A high-touch studio, protected by systems
Weddings are emotionally dense, culturally layered, and operationally unforgiving. Xamiya was built on a simple conviction: aesthetics must be protected by structure.
Behind every invitation sits an operating model designed to absorb complexity — quotations, revisions, billing, logistics — so clients never have to manage it themselves.
- Creative judgment remains human and bespoke.
- Repetitive decisions are carried by systems.
- Delegation is designed, not improvised.
This operating philosophy is documented in our founder’s case study: Xamiya wedding operating model →
The process
Designed to feel calm, even when timelines are not
We reduce decision fatigue by controlling what must be controlled, and leaving room for taste where it matters. The client experience is intentionally structured — so the outcome stays beautiful under real-world pressure.
1 / Explore
Browse references, pick a direction, and define what “quiet luxury” means in your context (culture, family, venue, tone).
2 / Quote
We translate choices into a controlled quote — quantities, paper, finishes, and timeline — so the project stays auditable.
3 / Consultation
We resolve uncertainties early (language, etiquette, RSVP flow, older relatives’ needs) to prevent late-stage chaos.
4 / Booking
A booking secures production capacity and locks the operating window. Clear boundaries protect both quality and speed.
5 / Content & design
We execute with deliberate revision checkpoints — enough flexibility for taste, enough structure for delivery.
6 / Production
Print, finishing, assembly, and fulfilment are treated as part of the product — not an afterthought.
Our team
Xamiya is a small team by design: compact enough for taste to stay coherent, structured enough for delivery to stay reliable.
DAPHNETXG
Founder · Systems architect · Creative director
Daphne founded Xamiya with the belief that emotional work deserves structural respect. She designs the visual language of the brand — and the operating systems that allow creativity to scale without dilution.
Dora Ang Siew Tung
Designer · Operations & client experience
Dora runs the day-to-day rhythm of Xamiya — coordinating clients, keeping deliverables consistent, and translating abstract preferences into concrete decisions under real wedding timelines.
She is methodical, calm under pressure, and quietly rigorous — the kind of operator who makes a high-touch studio feel effortless.